ยท 2 min read
How Many Links Is Too Many on a Link Page?
Why shorter link pages usually work better, and how to decide what stays, what moves, and what should be removed.
The trouble with link pages is that they are easy to keep adding to.
One new offer, one new profile, one old campaign you forgot to remove, and suddenly the page feels less like guidance and more like storage.
More options can weaken the page
People usually click faster when the page presents a small, readable set of choices.
Once the list gets long, visitors start skimming harder, second-guessing, or leaving without deciding. More links do not automatically mean more usefulness.
Use hierarchy, not equality
Not every link deserves the same prominence.
A page with one clear top link and a few strong supporting links often works better than a page with ten links presented as if they all matter the same amount.
Audit each link honestly
Ask three questions:
- Is this still current?
- Does a new visitor understand it immediately?
- Would I still keep it if I had room for only six links?
If the answer is no, it probably belongs somewhere else.
Leave room for change
When your page is already packed, every new priority creates a mess.
A shorter page is easier to update when you need to promote something timely, like an event, a product, or a new service.
Conclusion
A shorter page is not a smaller ambition.
It is often the more disciplined and more effective version of the same page. If your link page feels crowded, subtraction is usually the first improvement to try.