· 2 min read
What to Put on Your Link Page First
A practical guide to choosing the first few links for a new or existing link page so visitors know exactly where to go next.
One of the easiest ways to weaken a link page is to treat every link as equally important.
Visitors do not experience your page that way. They scan quickly, form an impression fast, and often click only once.
Lead with the link that matters right now
Your first link should reflect your current priority.
If you are promoting a launch, lead with the launch. If you are a freelancer trying to get inquiries, lead with services or booking. If you are job hunting, lead with your best portfolio piece or resume.
This sounds obvious, but many pages still lead with a generic homepage or social profile when there is a much clearer next step available.
Add supporting links, not distractions
After the primary link, most people benefit from a small supporting set:
- a contact or inquiry link
- a credibility link such as portfolio, reviews, or featured work
- a recurring content link like newsletter or latest video
- a background link such as your main website
That gives visitors a path without overwhelming them.
Remove links that create hesitation
If a visitor has to stop and wonder what a label means, the page is already doing too much work.
Titles like "More," "Links," or "Stuff" usually ask the user to guess. Clear labels reduce that friction and make the page feel more trustworthy.
Think in terms of jobs
Every link should have a job.
Maybe it helps someone hire you. Maybe it helps them buy, subscribe, read, or get directions. If you cannot explain what role a link plays, it probably does not deserve a top spot.
Conclusion
The strongest link pages are not the ones with the most links. They are the ones with the clearest priorities.
Start with one important destination, add a few strong supporting links, and remove anything that makes the visitor work harder than necessary.